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Podcast

118. Understanding Government Demand with John Price, Founder and CEO of Highground

Tyler Sweatt and John Price break down how government demand shows up, where teams misread it, and how to identify where real programs—and real money—actually sit.

John Price

04.21.2026 / 12 hours ago

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Episode Description

John Price, Founder and CEO of Highground, has worked across special operations, the Senate, and private markets. Now, he’s focused on helping investors and builders understand what the government actually wants and how it buys.

He joins Tyler Sweatt to break down how demand shows up, where teams misread it, and how to identify where real programs—and real money—actually sit.

What’s happening on the Second Front

  • How government demand actually shows up, and why it’s often misread
  • What separates real opportunities from noise in defense markets
  • How investors and operators evaluate where to place bets
  • Where founders lose time (and how to move earlier in the process)
  • Making the system more predictable instead of relying on luck 

Connect with John

  • LinkedIn: John Price

Connect with Tyler

LinkedIn: Tyler Sweatt

Looking for more?

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04.10.26

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The DoD enterprise DevSecOps initiative (DSOP): What you need to know

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Podcast
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117. Offset ’25 Rewind: Infrastructure at the Edge of Everywhere

Listen now

Blog
03.30.26

Evaluating a FedRAMP authorized vendor: your checklist for government cloud providers 

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Guides
03.25.26

ATO Speed & Reciprocity Whitepaper

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Second Front ATO Reciprocity Whitepaper
Podcast
03.24.26

116. AI, Trust, and the Cognitive Battlefield with Igor Jablokov

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Guides
03.12.26

Game Warden for FedRAMP Solution Brief

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03.11.26

Top 5 things your Authorizing Official (AO) looks for in an authorization package

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Podcast
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Ep 115. Andrew Vanderhoof, Director of DAF CLOUDworks at AFRL

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Second Front Logo
  • Products

    Develop. Deploy. Defend.

    The 2F Suite simplifies and accelerates every step of the software development and delivery process, including Day 2 operations and extensibility.

    Explore the 2F Suite

    2F Workshop

    Build compliant software from the start with our toolkit for secure development.

    2F Game Warden

    Streamline compliance and security processes to obtain accreditation quickly.

    2F Frontier

    Deploy your software for drones, devices, and vehicles by air, land, and sea.

  • Why 2F

    Trusted. Proven. Relentless.

    Leading software providers and government agencies around the world trust us to deliver secure technology.

    Why 2F

    About Us

    We’re a public-benefit, venture-backed company delivering mission-critical software to the world’s democracies.

    Partners

    We collaborate with a diverse network of mission-driven partners to broaden the reach of our solutions.

  • Solutions

    Solutions that empower and transform.

    Whether delivering software to the public sector for the first time or needing a hand navigating the complex accreditation process, 2F is your one-stop shop.

    Explore our solutions

    For Commercial

    • DOD Accreditation
    • FedRamp Accreditation
    • Government Cloud Hosting
    • Secure Development

    For Government

    • Monitoring & Observability
    • Software Factory
    • Security Accreditation
    • SaaS Hosting
    • Edge Deployment

    For International

    • UK and Europe Accreditation
    • International Software Expansion
  • Resources

    Your command center for knowledge and innovation.

    Strategic insights, mission-ready resources, and frontline expertise—all in one place.

    Explore the 2F resources

    Resources

    • Guides
    • Blog
    • Customer Stories
    • Podcast
    • Videos
    • Technical Documentation

    Topics

    • 2F Team & Culture
    • Industry Insights
    • Products

    News & Events

    • News
    • Events
    • Offset Symposium 2026
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