Podcast

118. Understanding Government Demand with John Price, Founder and CEO of Highground

Tyler Sweatt and John Price break down how government demand shows up, where teams misread it, and how to identify where real programs—and real money—actually sit.

John Price

04.21.2026 / 3 weeks ago

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Episode Description

John Price, Founder and CEO of Highground, has worked across special operations, the Senate, and private markets. Now, he’s focused on helping investors and builders understand what the government actually wants and how it buys.

He joins Tyler Sweatt to break down how demand shows up, where teams misread it, and how to identify where real programs—and real money—actually sit.

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LinkedIn: Tyler Sweatt

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